PlaylistTime / Creator tools / Sponsorship rates
YouTube sponsorship rate calculator: what to charge a brand
Paste your channel and see the real average views of your latest long videos, and what a sponsored video is usually worth for your niche.
More options
| Video | Published | Views |
|---|
This YouTube sponsorship rate calculator starts from the number brands actually pay for: the views a sponsored video can expect. Paste your channel and it reads your latest long-form videos through the official YouTube Data API, leaves out Shorts and live streams, and works out the average and median views of the last 10, 20 or 30 videos. Pick your niche and the kind of placement, and it turns those views into a price range using published per-1,000-views sponsorship rates. No channel to paste? Type your average views instead. Use it to answer "how much should I charge for a YouTube sponsorship", or, as a brand, to sanity-check a creator's quote.
How much do YouTubers charge for sponsorships?
Most YouTube sponsorships are priced per 1,000 expected views, like an ad CPM. The 1of10 guide to sponsorship rates (August 2026) puts the usual range at $10 to $50 per 1,000 views for an integrated read, depending mostly on the niche: finance and B2B software pay the most because a single customer is worth a lot to those brands, while gaming and entertainment pay the least.
| Niche | Per 1,000 views | Video with 20,000 views |
|---|---|---|
| Finance and investing | $35 - $50+ | $700 - $1,000+ |
| B2B, SaaS and tech | $30 - $50 | $600 - $1,000 |
| Business and marketing | $25 - $40 | $500 - $800 |
| Education | $20 - $35 | $400 - $700 |
| Health and fitness | $18 - $30 | $360 - $600 |
| Beauty and fashion | $15 - $25 | $300 - $500 |
| Food and cooking | $12 - $22 | $240 - $440 |
| Travel | $12 - $20 | $240 - $400 |
| Gaming | $10 - $20 | $200 - $400 |
| Entertainment and vlogs | $8 - $15 | $160 - $300 |
| All niches | $10 - $50 | $200 - $1,000 |
Per 1,000 expected views for a 60 to 90 second integrated read. Source: 1of10, 24 Aug 2026, compiled from publicly reported creator rates and marketplace listings.
How the sponsorship rate calculator works
price = expected views / 1,000 x niche rate x placement multiplier
- Expected views = the average (or, if you choose, the median) views of your latest long-form videos. Videos less than a week old are left out by default because they are still gaining views.
- Niche rate = the low and high rate per 1,000 views for your niche, or $10 to $50 if you leave it on "Not sure".
- Placement = a multiplier for the kind of sponsorship: 1x for an integrated read, 2x to 4x for a dedicated video, 0.5x to 0.7x for a short mention, 0.25x to 0.5x for a sponsored Short.
Worked example
A gaming channel's last 20 long-form videos averaged 20,000 views. Gaming sponsorships run about $10 to $20 per 1,000 views, so an integrated read is worth 20 x $10 to 20 x $20 = $200 to $400. A dedicated video at 2x to 4x is $400 to $1,600. The same channel in personal finance, at $35 to $50+ per 1,000 views, would quote $700 to $1,000+ for the same integrated read.
How to use the calculator
Step 1: Paste your channel
Paste your channel link or @handle, or type your average views per video, and press Calculate.
Step 2: Pick niche and placement
Choose the niche closest to your channel and the kind of sponsorship: integrated read, dedicated video, short mention or sponsored Short.
Step 3: Check the views
The calculator averages your latest long-form videos. Under More options choose 10, 20 or 30 videos, switch to the median, or include videos less than a week old.
Step 4: Use the range
Quote within the range, and open the list of videos to see exactly which views were used. Share the link to keep the result.
Dedicated video vs integration vs mention: how prices differ
The placement changes the price more than anything except views and niche:
| Integration type | Price compared with an integrated read | Gaming video, 20,000 views |
|---|---|---|
| Integrated read, 60 to 90 seconds the baseline the niche rates describe | 1x | $200 - $400 |
| Dedicated video the whole video is about the brand | 2x to 4x | $400 - $1,600 |
| Short mention, about 30 seconds a quick shout-out or pre-roll style read | 0.5x to 0.7x | $100 - $280 |
| Sponsored Short priced on long-form views here; Shorts views are not comparable | 0.25x to 0.5x | $50 - $200 |
Multipliers: 1of10, 24 Aug 2026. Community posts (0.1x to 0.2x) and a description link with a pinned comment (an extra 5% to 10%) are listed there too.
Why average views of long videos, not subscribers
A brand pays for people who will see the sponsor segment. Subscriber counts include years of people who no longer watch, so two channels with 100,000 subscribers can average 3,000 or 60,000 views. The views of recent long-form videos are the best public guide to what the next video will get. Shorts are left out because their views come from the Shorts feed and are not comparable: since 24 August 2026, a view on every format is counted from the first frame, and a quick swipe past a Short already counted before that.
How Shorts are left out
The calculator uses YouTube's own list of the channel's long-form videos, which leaves out Shorts and live streams. If that list is not available, it falls back to length and drops videos of 3 minutes or less. That fallback has a catch: since 15 October 2024, Shorts can be up to 3 minutes long (square or vertical), and a normal horizontal video can be shorter than 3 minutes, so a few videos can land on the wrong side. The page tells you when the fallback was used.
Average or median views?
One viral video can pull the average far above what a typical video gets. If your views are uneven, choose median under More options: half your recent videos got more views, half fewer, so it is a safer promise to a brand. Many brands ask for the average of the last 10 or 30 videos; the calculator shows both.
How much do YouTubers with 10K, 100K or 1M subscribers charge?
Rates by channel size are much rougher than rates by views, because views per subscriber vary so much. As a rough guide, the 1of10 guide lists these typical prices per sponsored video:
| Channel size | Subscribers | Typical price per video |
|---|---|---|
| Nano | 1,000 to 10,000 | $50 - $500 |
| Micro | 10,000 to 50,000 | $200 - $1,500 |
| Mid | 50,000 to 500,000 | $1,000 - $10,000 |
| Large | 500,000 to 1 million | $5,000 - $20,000 |
| Top | Over 1 million | $10,000 - $100,000+ |
What else changes the price
- Usage rights: if the brand wants to run your segment as its own ad, 1of10 suggests adding 30% to 100%.
- Exclusivity: agreeing not to work with competitors adds 20% to 30% for 30 days, or 50% or more for 90 days.
- Rush delivery in under 7 days adds 25% to 50%.
- Packages of several videos usually come 10% to 20% cheaper per video, and renewals typically 10% to 20% above the last rate.
- Audience: viewers in the US, UK and other high-CPM countries are worth more to most brands than the same number of views elsewhere. Engagement helps too: check yours with the engagement rate calculator.
How accurate is this sponsorship estimate?
- The rates come from one published guide. 1of10 compiled them from publicly reported creator rates and marketplace listings, without a sample size. There is no public database of sponsorship deals, so treat the range as a starting point for a negotiation, not a price list.
- Views are real. They come straight from YouTube for each video, as of the moment you check.
- Real deals vary a lot with the brand's budget, your audience's country and age, how well past sponsorships performed, and how much the brand wants you.
- It is not financial or legal advice. Remember to disclose paid promotions; YouTube has a setting for it on every video.
Sources
- YouTube sponsorship rates (CPM by niche and by integration type), 1of10, 24 Aug 2026.
- Understand three-minute YouTube Shorts, YouTube Help, checked 26 Oct 2026.
- YouTube Data API: channels resource (subscriber rounding, view counting from 24 Aug 2026), Google for Developers, checked 26 Oct 2026.
- The last honest engagement rate (1.47 million channels), CreatorDB, 18 Aug 2026.
Why we built this sponsorship rate calculator
Most sponsorship calculators ask for subscribers and give one number. Brands do not buy subscribers; they buy views, and they check the last videos before they reply. Nitin Raja, who builds PlaylistTime, tested a lot of these pages before building this one: after testing out a lot of websites, he found what people need and what they do not, and built around that. So this calculator does the part that takes time by hand, the real average of your latest long videos without the Shorts, and puts a sourced range next to it.
What this calculator measures
- From YouTube, through the official Data API: the views, titles and publish dates of the channel's latest long-form videos, from YouTube's own long-form list for the channel (Shorts and live streams excluded).
- From a published guide: sponsorship rates per 1,000 views by niche and multipliers by placement type, from 1of10 (24 August 2026).
- What it does not measure: your audience's countries, ages or click rates, past sponsorship results, or what any brand actually pays. Nothing you type is stored.
Why it is different
| This calculator | A typical sponsorship calculator | |
|---|---|---|
| Starting number | Real views of your latest 10 to 30 long videos | Subscribers, or views you type |
| Shorts | Left out using YouTube’s long-form list | Mixed in, or not mentioned |
| Viral outliers | Average or median, your choice | Average only |
| Placement | Integrated, dedicated, mention or Short | One price |
| Rates | Dated and linked | Often unexplained |
Built by Nitin Raja. Last updated 26 October 2026.
Questions
How much should I charge for a YouTube sponsorship?
Start from your expected views: the average or median views of your last 10 to 30 long-form videos. Published rates run about $10 to $50 per 1,000 views for an integrated read, from around $8 to $15 in entertainment to $35 to $50 or more in finance. So 20,000 expected views is roughly $160 to $1,000 or more, depending on niche.
How much do YouTubers get paid for sponsorships per 1,000 views?
About $10 to $50 per 1,000 expected views for a 60 to 90 second integrated read, according to 1of10’s August 2026 guide. Gaming is about $10 to $20, education $20 to $35, B2B and software $30 to $50, finance $35 to $50 or more.
How much more does a dedicated video cost than an integration?
Usually 2 to 4 times the price of a 60 to 90 second integrated read. A 30-second mention is about 0.5 to 0.7 times, and a sponsored Short 0.25 to 0.5 times.
Should I use average or median views?
Use the median if one or two videos went viral, because the average would promise the brand more than a typical video gets. The calculator shows both.
Why does the calculator leave out Shorts?
Shorts views come from the Shorts feed and are counted differently, so they are not comparable with long-form views when a brand buys a segment in a long video. The calculator uses YouTube’s own long-form list for the channel.
How many subscribers do you need to get sponsors?
There is no set number. Brands look at views, audience and fit, and small channels with an engaged niche audience do get deals. The 1of10 guide lists typical prices starting at $50 to $500 per video for channels with 1,000 to 10,000 subscribers.
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